BIO

Soul/Retro-pop outfit YOUNGTONES was born in 2017 at a recording session at the South by Southwest music festival in Austin, TX. Producer Matthew Young (Vacationer/Body Language/Splice Originals) and Lucas Wade wrote their first song in the throwback genre in about an hour and the result was something different from Matthew’s typical pop centric productions and Luke’s more singer/songwriter influenced releases. Drawing inspiration from a range of Soul and RnB sounds of the sixties and seventies, YOUNGTONES’ sound is something familiar yet distinctively different.

Although, in the studio YOUNGTONES continues to be a creative collaboration, on stage and across social media, the project is represented by front man/guitarist Luke Wade. After years of touring as a solo artist, Wade took a few years off from performing after getting married while working as casting producer for NBC/Universal in the US on music shows like The Voice, SONGLAND, and American Song Contest. As he spent his time helping others get closer to their dreams there was less and less clarity about the future of his own. It was in these fertile grounds of uncertainty that the seed that would become YOUNGTONES was planted. Luke says of this moment, “I guess, sometimes you have to stop doing something to figure out why you have to do it... and that is what happened with music for me. The fire grew and grew and I realized I had to do it... The key to unlocking that passion was unlocking the joy, and, for me, it was all about realizing that you can take music that is fun, seriously.”

With a background in Dance Music, Producer Matthew Young was the perfect partner to clarify this vision and make the project a reality. He says, “You don't have to break someone’s heart with a song to connect with them. You can create a place with music everyone can escape to together... a pulse you can all move to together, we are so excited to share that experience with as many people as we possibly can.”